On Nielsen's "Twitter Quitters"

Nielsen recently published a piece about dwindling retention of subscribers to Twitter's micro-blogging service.

There's much conversation about this lately - detractors are especially pleased to see supporting data because they never saw the utility of such a thing ("it's for narcissists only").

My thoughts:

Micro-blogging takes time and energy, and like enything else, users of this service are getting out of it what they put into it.

Many visitors create a profile, check it out, and quickly depart because they don't take the time to build up connections within the network that can generate value. It's these folks who represent the 60 percent who don't return after a month.

Over the last six months, I've gleaned a great deal of value from Twitter because I'm now "following" some very worthwhile sources of insight and information – customer service value, thought leadership value, brand-building value, and more.

And I believe I'm providing same, because I'm just shy of 400 followers in my network, and my tweets on social media and digital marketing routinely get 're-tweeted' by others.

Good digital karma, in my opinion.